The Euro Trip collection

This project won Gold at Svenska Designpriset!

Europarunt is the leading reseller of Interrail passes in Sweden, Norway and Denmark. To celebrate Interrail's 50th anniversary, we created the Euro Trip collection. 

At the heart of the collection is the Tour T-shirt. Inspired by vintage ticket books, where train travelers would fill in their destinations, it features a dedicated space for documenting your journey. It became a popular souvenir and a great conversation starter onboard, connecting people all around Europe. 

Along with the t-shirt, we designed a collection of travel essentials: sporty caps, roomy bags, and cozy hoodies. 

MERCHANDISE FOR INTERRAIL

Client: SilverRail Technologies AB
Award: Svenska Designpriset, Gold
My role: Copywriter
Agency: Sweet