Embla Living

Embla is a family-friendly real estate developer. Brand new on the market, they asked Sweet to build their brand from scratch. After thoroughly analyzing the target group – all kinds of families – we decided to create an identity that feels like home.

The visual identity is inspired by Nordic nature with its happy blue and green hues. The imagery is light and friendly, adding warmth to the look and feel. The logo is full of personality and serves as graphic elements within the identity, such as symbols and CTA buttons.

Speaking of CTA buttons, UX design and writing were essential in the projekt. If you have ever moved, you know it’s not always smooth sailing. We realized we needed to make the experience as effortless as possible to minimize hurdles and build trust.

Yes, trust is key. Buying a home is probably one of the biggest investments you make in life, not just financially. It can be stressful and scary, but it can also be absolutely thrilling. With Embla’s tone of voice, we wanted to highlight all the positives, like the anticipation of what your new life will look like and the excitement of an upcoming adventure.

BRAND IDENTITY & TONALITY

Year: 2023
Client: Embla Living
Country: Stockholm, Sweden
Agency: Sweet Creatives
My role: Copywriter